BHOS117
Travel, Tourism and Hospitality

ECTS Value: 6 ECTS

Contact Hours: 30

Self Study Hours: 72

Duration: 12 Sessions

Mode of Delivery: Blended

Assessment Hours: 48

 

Overall Objectives and Outcomes

The aim of this module is to allow the course participants to understand the hospitality, travel and tourism industries and the core principles by which these sectors operate. In this Unit, learners will explore different types of tourism and different purposes of travel. The learners will be introduced to the main principles of sustainable tourism. The importance of tourism to the Maltese economy and the dynamic nature of industries within the travel and tourism sector will also be highlighted. Issues related to tourism and hospitality in relation to physical and non-physical development shall also be discussed. Learners will also gain an understanding of the hospitality industry on varying levels, therefore gaining an insight of the size of the industry at an international level. Furthermore, course participants will be able to distinguish between different types of businesses operating in the hospitality industry. Learners will have the opportunity to explore the job roles available in the industry. In addition, this module will equip learners with the necessary knowledge about pedagogical techniques required to teach topics related to Travel, Tourism and Hospitality to students by using adequate resources and relevant syllabus provided by the local education authority.

By the end of this module, the learner will be able to:

Competences

  • critically evaluate information on the latest trends in Travel, Tourism and Hospitality;
  • Critically assess of the state-of-play of the various travel, tourism and hospitality products while tracing their development in the last 25 years;
  • Demonstrate a comprehensive understanding on the core issues that have a direct and indirect impact on the Travel and Tourism sector;
  • Critically analyse the contribution of the Travel, Tourism and Hospitality industry toward the Maltese economy;
  • Critically assess the core principles of travel and tourism and how specific historical events, particularly those taking place during the past, shaped the indistry as we know it today;
  • Critically review the current tourism products which are made available by this sector, such as various niche tourism products and explain how these can contribute toward quality and a more sustainable tourism locally and abroad.

Knowledge 

  • Critically review the role of the Travel, Tourism and Hospitality industry in the local and international economy and develop a comprehensive understanding of the various tourism products available nowadays;
  • Analyse the effects that good marketing strategies have on the awareness of travel and tourism, particularly on the niche tourism products, and how these can cater for different audiences having different interests;
  • Critically assess the contribution that the Travel Tourism and Hospitality sector provides toward local and international employment and the Gross Domestic Product;
  • Critically review the historical events which shaped the local and international Tourism industry, and its products, as we know it today and identify the main activities which may contribute toward an increase in quality and sustainable tourism;

Skills

  • Explain how the travel, tourism and Hospitality industry operates within a global context by analysing broad theoretical, practical and technical information about the core component of this industry
  • Identify the core principles of sustainable tourism and its benefits to society particularly in view of the different types of hospitality businesses in Malta;
  • Critically discuss how the travel and tourism industry developed through a number of historical events within a global context while analysing broad historical information about the core component of these industries;
  • Identify the different job roles within the hospitality industry and explain how these can contribute towards the economy of a country.

 

Assessment Methods

This module will be assessed through: One written assignment and Individual Presentation on a given topic related to Travel, Tourism and Hospitality.

Suggested Readings

Core Reading List

  1. Boissevain, J. ed. 1996. Coping with tourists: European reactions to mass tourism(Vol. 1). Berghahn Books: Oxford.
  2. Sharpley, R. 2006. Travel and tourism. Sage: California.
  3. Gmelch, S.B. and Kaul, A., 2018. Tourists and tourism: A reader. Waveland Press.
  4. Graham, A. and Dennis, N. 2010. The impact of low cost airline operations to Malta. Journal of Air Transport Management, 16(3), pp.127-136.
  5. Blanke, J. and Chiesa, T. 2013. The travel & tourism competitiveness report 2013. In The World Economic Forum.
  6. Cooper, C. P., and Hall, C. M. (2016) Contemporary Tourism: An International Approach, (3rd Edition). Oxford: Goodfellow.

Supplementary Reading List

  1. Webster, C, Stranislav, I., 2019. Robots, Artificial Intelligence and Service Automation in Travel, Toursim and Hospitality. Emerald Publishing Limited.
  2. Christou, E., Sigala, M., Gretzel, U., Ioannides, D., 2012. Social Media In Travel, Tourism and Hospitality: Theory, Practice and Cases. Taylor & Francis Group.
  3. Sotiriadis, M., 2018. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality. Emerald Publishing Limited.
  4. Dredge, D., Airey, D., Gross, M., 2014. The Routledge Hanbook of Toursim and Hospitality Education. Tarylor & Francis Group.
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