a. articulate the ethical dimensions of media creation, provision, and consumption
b. classify views of just ethical conduct of media consumers
c. monitor one’s own responsibilities in relation to ethical media practices
d. apply moral theories to real-life situations in (professional/amateur) media practice in order to
produce ethically sound solutions

a. explain different ethical theories which underpin media ethics (incl. deontology,
consequentialism, utilitarianism, virtue ethics).
b. outline the ethical dimension of content creation in relation to violence, nudity, sexism, racism,
shock value, fake news and other concerns
c. explain and discuss the notion of the post-truth society
d. describe ethical issues related to media entertainment, journalism, social media and
advertising (incl. notions such as truth, objectification, voyeurism, exploitation, offence, harm,
gender, stereotype, representation, etc.)
e. convey the unique role held by the media in shaping public opinion
f. examine contemporary media governance
g. list the ethical obligations that media providers have towards society
h. illustrate the most pressing ethical issues related to contemporary media, including: free press,
libel and defamation, freedom of information, freedom of expression, the Public Relations
Factor, diversity and inclusion as ethical issues
i. Examine the notions of: confidentiality, accountability, conflict of interest, deception, hacking,
sensationalism, misrepresentation, censorship, journalism ethics, advertising ethics, new
media ethics, privacy, regulation, transparency, intellectual property, propaganda
j. identify ethical dilemmas related to media and how these may be resolved
k. differentiate between privacy vs. communication rights.

a. evaluate a range of possible solutions to contemporary ethical dilemmas related to the media
b. assess ethical decisions regarding media (as provider and as consumer)
c. evaluate current real-world ethical dilemmas related to the media
d. appreciate the ethical responsibilities of journalists, media producers and government
regulators;
e. develop well-substantiated argumentation for ethical decision making;
f. critically apply ethical theories to specific issues related to the media

This module will be assessed through: Presentation and Reflective Journal

1. Ess, C. (2020). Digital media ethics. Polity.
2. Wilkins, L., Painter, C., & Patterson, P. (2021). Media ethics: Issues and cases. Rowman & Littlefield.
3. Fox, C., & Saunders, J. (2020). Media ethics, free speech, and the requirements of democracy.
Routledge.
4. Plaisance, P. L. (2018). Communication and media ethics. Walter de Gruyter GmbH & Co KG.
5. Fortner, R. S., & Fackler, P. M. (2011). The handbook of global communication and media ethics.
John Wiley & Sons.